And for heaven's sake don't forget the fried food. Yes - my creative juices are very high in cholesterol - but it fear not - they fuel spry and healthy work!Innosource Business Solutions
Overview
Innosource was in the midst of launching a new web application for their clients when they decided it was time to put a fresh face on their corporate site. I teamed with copywriter Moria Campbell to complete content assessment and inventory. From there we collaborated on creative direction that helped boil down a Innosource’s wide range of products and services into one succinct message.
Deliverables
- Content Assessment & Inventory
- Information Architacture (sitemap, wireframes, use case scenarios)
- Creative Direction, Art Direction and Website Design
- Web Development & Coding
- Content Management System Implementation
Client Goals
- Client wanted site to launch in time for a retail store opening - quick turnaround.
- To effectively communicate Innosource’s value proposition from an overall company perspective and within each category of services.
- Create a clean, easy navigatable site that allows integration/login with internal web applications.
Challenges Overcome
- Short timeframe for delivery - this site was completed start to finish within 10 weeks.
- Catching time with a very busy CEO and still hitting the deadline was a great achievement.
- Many “nashing of teeth” sessions to succinctly communicate some very detailed/complicated services.
