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Yahoo! Weekend Edition

Intel Centrino Ad
launch ad

Overview

Yahoo! Finance wanted to promote the launch of their upcoming Weekend Edition. The concept was built around the lifestyle-type content that would be appearing in the Weekend page. A golf analogy was used to pull this idea together.

Deliverables

  • Creative Direction, Art Direction and Ad Unit Design
  • Flash Design and Development

Client Goals

  • Emphasize that the Weekend Edition would be more lifestyle-based content.

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