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Intel Centrino

Intel Centrino Ad
launch ad

Overview

This ad is really cool - Intel partnered with Yahoo! to become one of a handful of sponsors for Yahoo! Maps. It allows a user to type in their zip code and find all Wi-fi hotspots in their area.

Deliverables

  • Creative Direction, Art Direction and Ad Unit Design
  • Flash Design, Development of Zip Code feature by Chris Volk

Client Goals

  • Emphasize the Wi-Fi abilities of the new Centrino chip.
  • Illustrate how wireless cuts through the mess of traditional wired internet.
  • Allow users to enter zip code and pass that data to the Yahoo! Maps page.

Challenges Overcome

  • Communicating within a large group of people, end client Intel, Yahoo!’s and my development subcontractor to get project done on time!

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