Jen Gordon

launch ad

Overview

Yahoo! Finance wanted to promote the launch of their upcoming Weekend Edition. The concept was built around the lifestyle-type content that would be appearing in the Weekend page. A golf analogy was used to pull this idea together.

Deliverables

• Creative Direction, Art Direction and Ad Unit Design
• Flash Design and Development

Client Goals

• Emphasize that the Weekend Edition would be more lifestyle-based content.

launch ad

Overview

This ad was concepted to attract the 18 - 25 market. Myself and the copyrighter concepted an “irritated” theme and the ad resolves that the CoolSkin razor leaves you without irritation!

launch ad

Overview

This ad unit was actually done as a mockup for ideas proposed to the agency for Victoria’s Secret. It’s an interactive, scaling ad unit that allows the user to design their own pair of VS underwear!

• Creative Direction, Art Direction and Ad Unit Design
• Flash Design and Development

launch ad

Overview

This ad is really cool - Intel partnered with Yahoo! to become one of a handful of sponsors for Yahoo! Maps. It allows a user to type in their zip code and find all Wi-fi hotspots in their area.

Deliverables

• Creative Direction, Art Direction and Ad Unit Design
• Flash Design, Development of Zip Code feature by Chris Volk

Client Goals

• Emphasize the Wi-Fi abilities of the new Centrino chip.
• Illustrate how wireless cuts through the mess of traditional wired internet.
• Allow users to enter zip code and pass that data to the Yahoo! Maps page.

Challenges Overcome

• Communicating within a large group of people, end client Intel, Yahoo!’s and my development subcontractor to get project done on time!